What Kind of Bedding Do Rich People Use? (Luxury Bedding Trends in 2025)

What Kind of Bedding Do Rich People Use? (Luxury Bedding Trends in 2025)

Table of Contents

Introduction

What Kind of Bedding Do Rich People Use

When it comes to bedding, affluent individuals spare no expense in ensuring maximum comfort, style, and longevity. From natural fibers to designer labels, rich people invest in bed linens not just as a necessity, but as a symbol of wellness and lifestyle. This article explores the key features, materials, and styles that define the kind of bedding used by the wealthy in 2025.

What Makes Bedding "Luxury"?

Luxury bedding isn’t just about price—it’s a combination of exceptional materials, meticulous craftsmanship, design, and comfort. Here are the top defining factors:

  • High thread count (usually 400+ but quality matters more than count alone)
  • Natural fibers like TENCEL™, silk, Egyptian cotton, and linen
  • Advanced breathability and moisture-wicking properties
  • Elegant design aesthetics that reflect personal taste and seasonal trends
  • Durability that withstands years of use without fading or pilling

Top Materials Used by the Wealthy

1. Egyptian Cotton

  • Highly durable and soft
  • Features long fibers that result in smooth, luxurious weaves
  • Common in 5-star hotels and premium bedding brands

2. TENCEL™ (Lyocell)

  • Made from sustainably sourced eucalyptus trees
  • Incredibly soft, silky, and cool to the touch
  • Hypoallergenic and moisture-wicking

3. Silk

  • Natural temperature regulation for year-round comfort
  • Ideal for skin and hair health
  • Often used in pillowcases and sheet sets

4. Belgian Linen

  • Luxury choice for warmer climates
  • Textured, breathable, and softens over time

LUXTOUCH 100% TENCEL™ Duvet Set – Grey & Lilac Purple

LUXTOUCH 100% TENCEL™ Duvet Set – Grey & Lilac Purple

One of the most sought-after luxury bedding items of 2025 is the LUXTOUCH 100% TENCEL™ Duvet Set, designed to elevate any sleep environment.

The Feel: Cool, Lightweight & Ultra-Smooth

  • Crafted from 100% Austrian-imported TENCEL™
  • Silky-soft touch with an elegant drape
  • Highly breathable and naturally moisture-wicking
  • Temperature-regulating for restful, cool sleep

The Look: Elegant, Serene Aesthetic

  • Dual-tone reversible design: soft gray & lilac purple
  • Inspired by spring lilacs, promoting a calm sleep setting
  • Sophisticated yet minimal, making it suitable for all interior styles

Why the Wealthy Love It

  • Sustainability + Luxury: TENCEL™ is eco-conscious yet elite
  • Unique Wildnace signature design not found in mass markets
  • Cool sleep is a top priority among affluent buyers

Top Bedding Brands Favored by the Rich

Wealthy individuals often opt for established luxury brands known for craftsmanship and exclusivity:

  • Frette – Italian heritage with hotel-grade linens
  • Matouk – Handcrafted linens from Portugal and the U.S.
  • Wildnace – Innovative and eco-luxury with original TENCEL™ designs
  • Sferra – Famous for meticulous detail and fine materials
  • Brooklinen Luxe – Modern luxury with curated aesthetics

Types of Bedding Preferred by the Affluent

1. Duvet Covers & Comforters

  • Filled with goose down or alternative sustainable fillings
  • Covered in silk, TENCEL™, or sateen cotton

2. Sheet Sets

  • High thread count Egyptian cotton or bamboo-derived fabrics
  • Matching pillowcases and flat/fitted sheets for cohesion

3. Weighted Blankets

  • Used for deep relaxation and anxiety relief
  • Covered with premium materials like velvet or bamboo blend

4. Throw Blankets & Decorative Quilts

  • Often artisanal or designer pieces
  • Statement-making additions to the bedding ensemble

Design and Aesthetic Preferences

Luxury bedding isn’t just functional—it’s designed to complement a sophisticated lifestyle. In 2025, these are the dominant trends:

Color Trends

  • Earth tones like taupe, olive, and cream
  • Calming hues like lilac, sage, and light gray
  • Minimalist monochromes paired with one accent color

Texture & Finishes

  • Matte sateen or silk with soft sheen
  • Subtle embroidery or jacquard patterns
  • Reversible duvets for seasonal mood changes

Where Do Rich People Buy Their Bedding?

Affluent shoppers prioritize exclusivity, sustainability, and convenience. Here's where they typically source luxury bedding:

Preferred Purchase Channels

  • Luxury department stores like Bergdorf Goodman or Neiman Marcus
  • Dedicated online boutiques with custom design options
  • Direct from designer brands like Wildnace or Matouk
  • High-end interior designers who curate bedding sets

Shopping Preferences

  • White-glove service with personal consultations
  • Priority on eco-luxury certifications (e.g., OEKO-TEX, TENCEL™)
  • Custom embroidery or monogramming for personalized appeal

Conclusion

The bedding choices of wealthy individuals are driven by more than luxury—they reflect a commitment to comfort, aesthetics, sustainability, and wellness. Whether it’s the smoothness of TENCEL™, the refinement of Egyptian cotton, or the artistry of custom designs, the rich invest in sleep as a form of self-care. Products like the LUXTOUCH 100% TENCEL™ Duvet Set embody the perfect balance of elegance and function that define modern luxury bedding in 2025.

Summary Table

Aspect Luxury Preference
Materials TENCEL™, Egyptian cotton, silk, Belgian linen
Featured Product LUXTOUCH 100% TENCEL™ Duvet Set – Grey & Lilac Purple
Brands Frette, Matouk, Wildnace, Brooklinen Luxe
Preferred Types Duvets, high-thread-count sheets, weighted blankets
Aesthetic Trends Reversible designs, soft tones, jacquard textures
Shopping Channels Luxury stores, designer boutiques, curated online stores
Buying Behavior Eco-luxury focused, personalized details, white-glove service
Back to blog